The Morning Fix: Museum tops Terminator, finding the next franchise and Twitter etiquette

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After the coffee. Before the LA Screenings.

‘Terminator: Salvation’ was taken by Ben Stiller’s ‘Night at the Museum: Battle of the Smithsonian’ in the Memorial Day showdown. The ‘Night at the Museum’ sequal took in an estimated $53.5 million through Sunday while ‘Terminator’ pulled down an estimated $43 million in the same period. Paramount’s ‘Star Trek’ continues to be strong as well. Variety

New York Times media columnist David Carr explains why network television is still important. Writes Carr: ‘Think network television is washed up, overwhelmed by targeted and measureable ads on the Web? How is it that Apple, a tech company, and by the way, probably the most talented marketing company on the planet, is all over network television right now? And remember the movie industry is having a big year with big movies, using, yes, network television to drive people into theaters.’

Finding the next Harry Potter franchise is no small task.The Los Angeles Times delves into how the studios are scrutinizing children’s books and comic books looking for box office gold.

Greta Van Susteren has carved out her own niche on Fox News, apart from the political tilt of her colleagues Bill O’Reilly and Sean Hannity. But is Glenn Beck eying her 10 p.m. time slot? The New York Times

It wouldn’t be Morning Fix with out a Twitter post. Yes it’s Monday (and a holiday to boot), but here’s the back story on ‘Follow Friday.’ from WebProNews. Meanwhile the New York Times Room for Debate blog asks that age-old (or month old) question when to Tweet and when to shut up.

Also in today’s The Los Angeles Times: ‘The White Ribbon’ takes the Palme d’Or at Cannes.

--Joe Flint