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Digital music track sales surpass 1 billion

03:52 PM PT, Dec 17 2008

Digital_downloads

Annual sales of digital songs will surpass 1 billion downloads this year, a first for the struggling music industry.

Nielsen SoundScan predicted in April that music downloads would reach this milestone, and with two weeks remaining in the year, that forecast appears to be proving accurate.

Individual song downloads will reach about 1,040,000 for the year, with the top 200 tracks accounting for 17% of sales. The best-selling digital song of the year is Leona Lewis' "Bleeding Love," which sold 3.3 million downloads.

Still, that's not enough to offset the decline in CD sales. This year's album sales are off 45% from the same time in 2000. A recent Forrester Research report projects that disc sales will continue to fall by an annual rate of 8% a year over the next five years.

-- Dawn C. Chmielewski

Chart Source: Nielsen SoundScan

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The industry will have to make due with lower profit margins and be able to work within the realm where 100,000 - 200,000 cds sold (US) is a success in the same way that a Koch does.

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Company Town Team

Joe Flint, a veteran entertainment industry journalist, is the lead Company Town blogger.

Dawn C. Chmielewski is a Los Angeles Times staff writer covering entertainment business and technology.

Claudia Eller is a Los Angeles Times reporter who covers the movie industry.

Meg James is a Los Angeles Times reporter who covers the television industry.

Richard Verrier is a Los Angeles Times reporter who focuses on labor and production issues in Hollywood.

John Horn is a Los Angeles Times staff writer who covers the entertainment industry;

Ben Fritz is a Los Angeles Times reporter who covers the entertainment industry with a focus on box office and technology.


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