TerraCycle turns juice pouches into pencil cases

Recycling odd, small items brings out two camps: The "Why're you wasting time with small meaningless things when we've got big problems" crowd, and the "Finally -- a solution for my mini quandary" crowd. This post's for the people in the latter granola group.

And I mean "granola group" literally, as in people who enjoy eating granola. Sign up for The Energy Bar Wrapper Brigade to get 2 cents per used granola bar wrapper and the peace of mind that those trashy things'll get upcycled into backpacks, purses, and other more permanent products.

That program's sponsored by CLIF bar, which has teamed up with the worm-poop eco-fertilizer company TerraCycle to create this upcycling project. CLIF isn't alone; companies ranging from the Stonyfield Farms yogurt company to the rather biz-as-usual Nabisco are also sponsoring TerraCycle projects. Got a Chips Ahoy or Oreo addiction? Pack your kids Capri Suns every day? Save the trash, earn money, and feel saintly green.

Of course, some die-hard environmentalists will argue that the real problem is not the disposal of the packaging but our addiction to single-serving convenience foods -- especially unhealthy, processed stuff like Oreos. I hear that, but still eat the occasional CLIF and Maya bar. I also get the local Redwood Hill Farm's yogurt sometimes, and once, I bought organic oreos.

The companies selling the food products are the ones paying for the projects, from the shipping costs of the materials to the 2-5 cent incentives. This allows TerraCycle to obtain zero-cost materials. "We don’t make a profit from the funds that [the sponsor companies] provide us with," says James Artis of TerraCycle. "We simply use those funds for operating expenses. Where we as a company look to turn a profit is the affordable eco-friendly products that we make from the garbage."

Unfortunately, unless you know of or have signed up an organization you're involved in with the upcycling program, disposing of all this packaging in an eco-manner still isn't easy. TerraCycle's website puts the recycling program info upfront, but the sponsoring companies' websites don't have anything about the programs in a place where consumers could easily find out about it. In addition, while many organizations have signed up with the program, those organizations aren't listed in any kind of public database that would let would-be upcyclers drop wrappers off at a nearby location.

My guess is that too much publicity -- like installing collection bins at every major supermarket -- might overwhelm TerraCycle's resources. Already, TerraCycle's taking a break from adding "brigades" for energy bar wrappers, yogurt containers or soda bottles.

Still, if your school or other group wants to participate, signing up is pretty easy -- and free. Plus the money collected could be used toward fundraisers. I'm wondering if my favorite grocery store, Co-opportunity, can be talked into getting a collection box.