Take advantage of the 'Seven Wonders for a Cool Planet'

Bike to Work Week's officially over, but the bicycle love just keeps coming -- into my mailbox and e-mail inbox. The latest fun bike love comes in the form of a cute 120-page booklet, "Seven Wonders for a Cool Planet," written by Eric Sorensen and others at the nonprofit think tank Sightline Institute and published by the Sierra Club.

The first wonder, as you may've guessed, is the bicycle. Why? It's the most energy-efficient vehicle ever made, and it's available widely NOW. In fact, all seven "wonders" covered in this book -- from the condom to the clothesline -- are ALL uber-efficient objects that are both affordable and readily available.

While all seven of these items are eco-friendly, efficient inventions in and of themselves, each also serves as a synecdoche for larger environmental issues. Yes, every bike ride that replaces a car trip reduces CO2 emissions -- but considering the bicycle also forces us to confront larger issues about our transportation habits, our city layout and planning, our car culture, and the like.

Those of you reading this blog'll be happy to know that the microchip also makes the list, as a synecdoche for the information economy. After all, the computer's made telecommuting -- and the attendant reduction in auto travel -- possible. Even though computer use still uses up a lot of energy, the computer's given us a way of sharing information cheaply and efficiently.

Of course, I did have quibbles with the book here and there, mainly because "Seven Wonders" often tends to oversimplify issues and statistics for dramatic impact. For example, "Seven Wonders" asserts that a book bought at a bookstore incurs 16 times the energy costs of a book bought at Amazon -- despite the fact that enviro experts have shown e-commerce only saves energy -- and not even that much -- if you live in rural areas.

In addition, "Seven Wonders" claims roughly 80% of humans can afford to buy a bicycle -- which I have a hard time believing, considering the fact that over half of the world's population lives on less than $2 per day according to the United Nations Development Programme.

Still, I liked the book's can-do attitude and the micro-macro perspective to the major enviro-issues confronting us today. Read some excerpts here, or buy the book -- printed on chlorine-free, 50% post-consumer recycled paper -- for $9.95.

Comments

[Alex Thompson]

I'm not convinced that this book is wrong about the 80% of people can buy a bicycle. Remember, a cheap target bike is $70 . . . and a lot of that is labor cost. Some of the cheap Chinese bikes are a lot more minimalist than even a cheap target bike. Plus, there are more bikes than people in the US . . . I imagine that there are a lot of unused bikes in the word. If you spend half of $2 a day on a bike for 50 days you have a bike . . . or $0.20 for 250 days.