A reusable to-go water bottle with chlorine filter

L.A. tap water's won critics' taste tests, and tastes better than a lot of bottled water, IMHO. But for those who're convinced that bottled water tasted better than tap, a new to-go reusable water bottle's on the market that promises to make "ordinary tap water taste like bottled water."

The Fit & Fresh Liv Pure Bottle tries to change the taste of tap water via its filter, which reduces chlorine by 50%. That reduction probably won't be enough for the chlorine-phobic folk who install filters even on their shower heads, but it may be satisfactory for some who really feel their water palate's chlorine-sensitive.

Made of #4 plastic (LDPE), the Fit & Fresh Liv Pure Bottle is BPA-free. Each filter can handle 75 gallons of water -- equivalent to 500 regular-sized disposable water bottles. Replacement filters can be bought where the bottles are sold: Linens ‘n Things, K-Mart and online.

So if you drink filtered water at home, but tend to buy bottled water too to drink while on the go, Fit & Fresh Liv Pure Bottle might help you cut back on your plastic consumption.

Of course, as with Brita filters, the filters themselves are not recyclable. There's actually a movement afoot to get Brita to take back and recycle its filters. Apparently, the original European Brita company has a take-back recycling program for used filters; the Clorox-owned Brita Products Co. in the U.S. does not. Maybe both Brita and Fit & Fresh will be persuaded to think about the entire life cycles of their products soon. More on that later.

Comments

[Leslie @ the oko box]

I don't think it's fair to say people are chlorine phobic, chlorine is a harsh chemical not meant for consumption. While drinking form the tap is the most earth friendly, health problems are not earth friendly. If chlorine water even touches my skin I get painful welps on my body, so there is no way I am going to drink it.