greenROHINI: Eco-fashion boutique in Sherman Oaks

Valley girls looking for the latest eco-fashions don't have to drive to West Third Street. greenROHINI, an environmentally-conscious boutique that opened the doors to its LEED-certified shop in Sherman Oaks last year, carries everything from Del Forte jeans to Deborah Lindquist designs to recycled tire purses.

The spacious boutique invites browsing -- especially since the items made with pre-loved fabrics are often one-of-a-kind. Shoppers can sip on the complimentary organic tea and coffee -- served in reusable mugs, of course.

Not all items will meet with choosy environmentalists' seal of approval, however. Some organic jeans were available, but many others were made with conventional cotton, despite the anti-conventional cotton message on greenROHINI's website. Apparently, these non-organic jeans' claim to eco are the sustainable dyes used in the manufacturing process.

Still, most of the fashions here are made of recycled, organic or sustainable materials such as bamboo and hemp. And Lorin Becker, the owner who also runs the store, is very knowledgeable and will answer any eco-questions you may have about specific pieces.

I splurged on a reversible halter top made out of vintage fabric by Aster Park in Portland. Since it's reversible, it's really like getting two halters for the price of one... Cost:  $115 -- except when I declined a bag and pulled out my reusable tote, Lorin gave me an unexpected 10% off!

greenROHINI. 13327 Ventura Blvd., Sherman Oaks. (818) 981-0023

Comments

[Brooke]

A 'green' store giving away plastic / paper bags? Oh the irony ... I can't even believe you would give them props in your blog!

[Siel]

Uh -- The post never mentions plastic or paper bags. greenROHINI gives out biodegradable bags when less-than-eco people forget to bring their own.

Are you always this pleasant?