Green activism ads hit both small and big screens

If you're the type of person who gets to the theater way early so as not to miss the previews, get ready to see an Al Gore-ified "pre-show." Yep, environmentalism's hitting the big screen, but unlike "An Inconvenient Truth," these “Go Green" pre-shows will fill up time for the too-punctual film buff, not serve as the main attraction.

Cinema advertising company Screenvision's already started airing "Go Green," which by its description is "an environmentally-conscious themed pre-show designed to help consumers understand how easy it can be to lead a 'greener' life." You can watch a few clips of the pre-show -- featuring actress Aisha Tyler -- on Screenvision's website.

How's this related to Gore? "Go Green" will include ads and content from Gore-backed group, Alliance for Climate Protection, which has been creating a lot of buzz lately. The Alliance recently announced that it will spend $300 million over three years on an ad campaign to recruit 10 million enviro-activists. The TV ads have already started airing; here it is, if you haven't seen it yet.

This marriage between environmentalism and pre-film "entertainment" -- or environment and advertising -- may or may not be good news for you, depending on what feelings you have about the "pre-shows" and advertising overall. Are they just annoying infomercials to you, or a necessary evil, or a welcome distraction from the empty, dark theater? Or maybe the bigger question is -- Why are you in the theater so early?

Comments

[Recycling]

I applaud hollywood for taking an active role about the environment, but the average joe looks to the hollywood hype as something that just isn't feesiable. When majority of citizens living from pay check to pay check who are seriously concerned for global warming and thier imapct look between putting food on the table and making sure they have enough money for gas, tend to look none to serious when celebs driving around in 30,000 cars and telling the rest of is we should go green.
On the other hand, it's a start. Dont stop.

You've been trashed!!!
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