Kleercut campaign keeps spoofing Kleenex

One enviro-campaign that makes me laugh -- with them, not at them: Greenpeace's little pranks against the makers of Kleenex, Kimberly-Clark -- a company that shamelessly continues to make paper products from clearcut ancient forests. Spoofing Kleenex's "let it out" ad campaign, Greenpeace has created a "Kleercut: Wiping Away Ancient Forests" site, complete with a header depicting forest animals crying on Kleenexes over their destroyed habitat.

The spoof site's not the first time Greenpeace has used Kleenex's own advertising to poke fun at the company. About a year ago, Greenpeace activists infiltrated one Kleenex shoot for its “Let it Out” ad campaign. Kleenex reps enticed passers by to plop onto a blue couch and let out their sorrows — with a $200 award for crying in an ad-worthy way — on a Kleenex. Greenpeace members pretended to be would-be cryers, thus crashing the couch -- and making a YouTube video of the debacle.

One girl mourns the loss of her dog on Kleenex’s blue couch, during which GreenPeace activists unfurl a Kleercut banner behind her. The Kleenex rep berates the activists, saying “she’s talking about something personal, while you have a ‘nice agenda.’” Then the girl pipes up to shake her kleenex and say “it really makes me upset that … this is all a 100% virgin fiber.” Here's the video:

More recently, Greenpeace activists somehow got little notes that read "Wiping away ancient forests" into new boxes of Kleenex in drugstores.

Kimberly-Clark happens to be the largest tissue maker in the world -- which seems to suggest that business as usual is still more economically rewarding than eco-conscious business practices. Change that by going against the grain! Need a tissue? Get Seventh Generation's 100% recycled, minimum 80% post-consumer tissues, available at Whole Foods and other local stores. Or you can ditch disposables altogether and get a hanky, like reader m suggests.

Comments

[SEAN]

Every year i get at least 4-6 very big telephone books.
I would like to know how i can stop this complete useless waste.I need at most 1 new phone book every 5-10 yrs.

[Nathan]

Klean up your act KC and Kleenex. We don't have much ancient forests left for you to sell to uninformed noses.