Dodgers Web musings: Andre Ethier, you are sports' biggest rising star
That’s right, the Dodgers’ own Andre Ethier is not only the hottest thing on the baseball diamond right now, but also the biggest sports star to watch this month.
Anyway, so says a marketing research company that puts out a monthly list it calls "Rising Sports Stars."
Ethier, who at 27 games has baseball’s longest hitting streak in two years, had the biggest lift in popularity last month, according to Brand Affinity Technologies. They base their results on some nebulous formula that looks at media exposure, performance, awards, popularity, engagement and fan base.
Ethier’s rating climbed 136% last month, according to BAT. Before you get too excited, he just squeaked past New Orleans Hornets forward Trevor Ariza’s 135% increase.
Also on the Web:
-- Fox Sports’ Jon Paul Morosi takes a look at Ethier's hitting streak.
-- Joe Torre has been mum on Major League Baseball’s takeover of the Dodgers from Frank McCourt since arriving on the scene with trustee Tom Schieffer last week but earlier confided to MLB.com’s Mark Newman that Commissioner Bud Selig did confer with him before taking action.







