Ask chef Michael Moore what he plans to serve Saturday night at the International Food Bloggers Conference in Santa Monica and you are likely to get a cagey answer.
The Aussie celebrity chef with restaurants in New York, London and Sydney says something about "a salad with cheese" and a beef dish, and seasonal fruits with vanilla. If it sounds like he's being vague, he is. He wants flexibility to change the menu up until the very last minute, depending upon the produce he finds while trolling local farmers markets this week, including the famed Santa Monica Farmers Market.
After all, he has a room full of foodies to win over, and he wants to use every advantage he's got.
"I know they are going to be tweeting and photographing and making comments on the food before the main course hits the table," Moore said. "It really has to be a reflection of what is really in season right now.... I want it to be reactive to what is in California at the moment."
Although some chefs still hold bloggers at arm's length, sneering at their ability to pass judgment with the swipe of a smartphone, Moore said he embraces them. "There's a lot of resistance among some chefs, but I'm not anti-food blogger. They report what they see and experience and that has its own integrity." He asks only that bloggers be fair -- not snarky -- because a restaurant's livelihood could be at stake.