Chef Rocco DiSpirito pitches frozen food to a tough room at BlogHer food conference
Rocco DiSpirito just might be the bravest man alive.
The celebu-chef -- who did not appear to be carrying any firearms or other form of self-protection -- sauntered into the middle of several hundred hooting, hollering, amped-up-on-coffee food bloggers, and attempted to sell them on frozen food. That's right, he was pitching Bertolli's new line of frozen foods to a group of (mostly) women who spend their spare time crafting recipes, cooking, and photographing, blogging, reading and commenting about all manner of food, glorious food.
I told you he was brave.
Rocco was one of the bold-faced names on hand for BlogHer Food '09, the first BlogHer conference dedicated solely to food bloggers. About 300 people were in attendance for the sold-out Sept. 26 event at the St. Regis Hotel in San Francisco. It was so successful that discussions are already underway for a second food-dedicated conference, said Lisa Stone, co-founder and chief executive of BlogHer, an online community hub for more than 22,000 female bloggers on a variety of topics including politics, news, technology, family and, obviously, food.


