"I'm not an expert at making sushi," says David Gelb, with a pair of chopsticks poised above a plate of tuna sashimi at Sugarfish by Sushi Nozawa downtown, "but I'm an expert at eating sushi."
After filming 150 hours of footage at Sukiyabashi Jiro, the famed Michelin three-star sushi bar in Tokyo's Ginza district, the 28-year-old director of the documentary "Jiro Dreams of Sushi" knows a thing or two about nigiri and maki. "I like that the seaweed here is crispy," he says of a toro hand roll, into which he deftly pours a drop or two of soy sauce.
Gelb's film is set to premiere in Los Angeles on Friday, and he has just returned from its debut in New York. The movie, which showed at last year's Tribeca Film Festival and was bought by Magnolia Pictures, has captured the attention of more than just food lovers, as Gelb has been talking up sushi-porn scenes and the importance of rice preparation on the media circuit. Naturally, the fooderati are drooling.
"I think I was lucky," says Gelb, dressed in a black T-shirt and bright blue Adidas sneakers. "Part of it is that there hasn't been a film about this level of sushi." Although reviews have been mixed, he says the goal was to film something "restrained and elegant" instead of relying on the "reality show kind of camera" usually aimed at food and cooking subjects. "I wanted to show sushi as an art form."