Eating L.A. reports that Diep Tran, former co-owner of the Blue Hen, is close to opening her Good Girl Dinette in Highland Park. Interestingly, Tran seems to already have a growing fan base online thanks in part to her blog. The Eagle Rock/Highland Park booster has been writing about her struggles in opening the forthcoming restaurant over the last year or so. But Tran is on top of things, judging from the posts, and after reading her blog, I'm now more likely to visit the intersection of Figueroa and Avenue 56 this spring.
Blogging about construction progress and menu refinement certainly seems like a nice strategy for future first-time restaurant owners when it comes to generating interest for new dining destinations. Not that the blog in any way seems contrived or exists solely as a marketing tool: It's clear that Tran is passionate and sincere about Vietnamese food, and food in general (she was featured in a KCRW-FM segment last month regarding her "good girl suppers"). Still, I expect pre-opening blogging may become a trend, if it's not already, amongst future Web-savvy first-time restaurant owners.
-- Charlie Amter