Cee Lo, the 'Green' behind Ty Ku
Musician Cee Lo Green may be a judge on the singing competition show "The Voice," but a new business venture has him dipping into the world of spirits. Green has joined the likes of P. Diddy, Bruce Willis and Dan Aykroyd as a celebrity liquor purveyor. He recently became an owner of Ty Ku premium sake and Asian spirits.
"We formed an alliance of libations and lifestyles," said Green after a taping of "The Voice." He retired to his trailer area where he traded his red sequin jacket for a plain white T-shirt and sipped on Ty Ku soju. "We want to corner the market with consistency and quality."
Green will help promote all of the Ty Ku products, his favorite being the Ty Ku Citrus Liqueur, a blend of low-calorie soju, fruit, tea and botanicals. The bottle illuminates, giving off a distinct bright green glow, leading Cee Lo to nickname the liquor "The Cee Lo Green, or the Incredible Hulk."
"It’s very accommodating, like a gentleman so to speak," Green explained with a smile. "It’s very suave and sophisticated, soft-spoken but serious."
-- Jenn Harris
Photos: Ty Ku Citrus Liqueur, left; Cee Lo Green at the 2011 BET Awards. Credits: Ty Ku; Mario Anzuoni / Reuters