L.A. Beerathon now less of a marathon, but there's still beer
In today's Calendar, we profiled this Saturday's L.A. Beerathon, an offshoot of a five-year-old New York event that promised partygoers a single prepaid ticket that would land them a mid-to-high-end beer at 26 downtown bars and restaurants. For beer nerds, it seemed like a Disney FastPass for booze, and a Saturday to be remembered (or, perhaps, very swiftly forgotten).
But a late-hour dispute with the California ABC over the definition of what constitutes a "free drink," has prompted a last-minute and radical change in the event. The organizers announced that refunds will be issued for every prepurchased $55 ticket, and eventgoers will no longer be able to show a pass and receive the allotted drink, effectively canceling the Beerathon as a structured event.
Organizers are still encouraging fans to travel the 26-stop downtown route and sample the wares (and several food and drink specials) at regular individual prices. Which means the event now just resembles our typical Saturday afternoon.
Photo: Cups are lined up for participants at the 2011 NYC Beerathon. This year was planned as the inaugural Los Angeles event.