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Gene Simmons to open new rock 'n' roll restaurant

March 22, 2012 |  7:39 am

Dave, Gene, Mike4

KISS rocker Gene Simmons plans to bring the energy, excitement and music of a rock concert to your dinner table. Simmons has teamed up with restaurateur Michael Zislis (Rock'n Fish) and concert promoter Dave Furano to open Rock & Brews restaurant April 3 in El Segundo.

The idea behind Rock & Brews is to re-create the atmosphere of a live concert and backstage environment for the customer. The restaurant will feature picnic tables, concert lighting, rock posters, rock art and multiple flat-screen TVs that will play concert videos and live music recordings on repeat.

The menu items are categorized into "Opening Acts" appetizers, "VIP" salads and burgers, "Headliner" sandwiches, "Front Row" pizzas and "Encores" desserts. "Front Row" items include a barbecue chicken pizza, while purple rain chocolate drops (chocolate-filled beignets with raspberry sauce) headline the "Encores" desserts. Rock & Brews will also offer hundreds of beers with more than 40 selections on tap.

The restaurant trio has several other locations in the works and plans to franchise the rock concert concept. Tickets are on sale now for the El Segundo location's grand opening event with Simmons on April 3 at 6 p.m.

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-- Jenn Harris
twitter.com/jenn_harris

Photo: From left, Dave Furano, Gene Simmons and Michael Zislis. Credit: Rock & Brews.

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