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Google buys Zagat guides

September 8, 2011 |  1:51 pm

Google buys Zagar

Google is buying restaurant reviewer Zagat in a move that is seen has helping the mega Web company compete better against Yelp, Yahoo and Bing.

Zagat, which pioneered crowd-sourced restaurant reviews 32 years ago, albeit in a print format, "will be a cornerstone of our local offering -- delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world," Google's Marissa Mayer said in a statement.

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Photo credit: Andrew Harer / Bloomberg

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