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Wendy's pins hopes on Dave's Hot 'N Juicy burger

September 19, 2011 | 12:08 pm


Over at the Money & Company blog, Tiffany Hsu writes about Wendy's remake of its classic burger:

Battered by ho-hum sales and intense competition, Wendy’s has pulled out the big buns: the new Dave’s Hot 'N Juicy burger.

By updating its 42-year-old classic, now available at 6,500 Wendy’s locations nationwide, the fast-food chain hopes to ditch its staid image.

Named after Dave Thomas, late Wendy’s founder, the burger features buttered buns, crinkle-cut pickles and extra cheese. Instead of white onions, the veggies are now red. The beef patties are thicker and still square, though burger designers considered shaking up Wendy’s tradition and going round.

Read more about Dave’s Hot 'N Juicy here.


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