El Pollo Loco is feeling the heat
Apparently, people aren't so crazy about the chicken anymore. So El Pollo Loco is trying to reinvent itself. As The Times' Sharon Bernstein reports in the Business section, other "fast casual" places have supplanted it, relegating it to the realm of "fast food." Didn't know there was a difference? There's a lot of interesting background on this underreported industry. Among the features being considered:
It has dropped slow-selling items like steak tacos and tried to create buzz with a limited-time offering of fish tacos. New side dishes meant to appeal to more upscale consumers include sweet-potato fries, sweet corn cakes and grilled cut corn.
ALSO:
-- Russ Parsons
Photo credit: Mariah Tauger/ Los Angeles Times
I tried those steak tacos. They were a soggy, grease-soaked mess. And then I tried the sweet potato fries. They were a soggy lump of orange grease-soaked mess. Maybe Pollo should teach it's staff how to COOK these items in a way that makes them APPETIZING, instead of a gross-out. And the acid reflux is so bad they should offer Prilosec as a side dish.
Posted by: Rizzo Bell | May 21, 2011 at 08:25 AM
el pollo loco was good, but i liked koo ko roo better AZ. BOOOO
Posted by: kuruc | May 20, 2011 at 12:54 AM
Love El Pollo Loco but now living in WI--wish they would come here!
Posted by: lk | May 19, 2011 at 01:55 PM