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El Pollo Loco is feeling the heat

May 19, 2011 |  1:18 pm

Apparently, people aren't so crazy about the chicken anymore. So El Pollo Loco is trying to reinvent itself. As The Times' Sharon Bernstein reports in the Business section, other "fast casual" places have supplanted it, relegating it to the realm of "fast food." Didn't know there was a difference? There's a lot of interesting background on this underreported industry. Among the features being considered:

It has dropped slow-selling items like steak tacos and tried to create buzz with a limited-time offering of fish tacos. New side dishes meant to appeal to more upscale consumers include sweet-potato fries, sweet corn cakes and grilled cut corn.


This is just creepy.

It's Burger Time!

Campanile to LAX?

-- Russ Parsons

Photo credit: Mariah Tauger/ Los Angeles Times