A sneak peek at the new Bon Appetit
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Look for Bon Appetit to get a hefty dose of ‘buzziness.’ That’s the overall impression new editor Adam Rapoport gives in an interview with Women’s Wear Daily. “We need to tap into popular culture and have a buzziness,” he tells Amy Wicks, but continues: “I don’t want to get away from the foundation of it all — time-tested cooking advice — but we need to have a relevance for right now.”
Rapoport, the former style editor of GQ, was brought in by parent company Conde Nast to remake Bon Appetit, including moving it physically from its longtime Wilshire Boulevard headquarters in Los Angeles to Manhattan.
The first full issue under his watch will be in May and will focus on Italian cooking. A photo of the cover shows headlines such as: ‘Pizza! Pasta! Gelato!: C’mon, how could your kids not love Rome?’ and ‘Cucina Confidential: The food world’s breakout star on the meal she can’t resist.’
Reportedly, the following cover will feature Gwyneth Paltrow. Other upcoming features, Rapoport says, will include an excerpt from Gabrielle Hamilton’s edgy memoir ‘Blood, Bones & Butter’ and a feature on ‘the real baconator,’ about bacon cheeseburgers.
What do you think? What are you looking for these days in a food magazine?
--Russ Parsons
(Photo of magazine cover from WWD website)
