$15 is the new $25 -- when it comes to wine

April 15, 2011 12:04 PM PT

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There are signs the American economy is improving, at least as far as wine shops are concerned.

But if you think that means a return to the glory days of $150 cult Cabernets … well, not so fast. It wasn’t all that long ago that we said $25 was the new $40 in terms of wine buying. Well now, $15 to $20 might be the new $25. Read more about the favorable consumer trend in this week’s Food section cover story: