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Daily Dish

L.A. loves to eat on the cheap; dineLA says fall Restaurant Week sets record

By Betty HallockDeputy Food Editor 
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DineLA announced that its fall 2010 Restaurant Week has set a record, ‘providing the city a $5.2-million economic boost’ during Oct. 3 to 8 and Oct. 10 to 15. The prix-fixe lunch and dinner menus offered by participating restaurants drew 158,000 diners, according to a release.

Nearly 300 restaurants offered three-course lunch and dinner deals (priced at $16 to $44), making dineLA -- now in its sixth season -- the largest restaurant week in the country.

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‘The program increased the number of participating restaurants by 28% and still increased the average estimated revenue for participating restaurants by 5.6%,’ says Mark Liberman, president and chief executive of L.A. Inc. (the Los Angeles Visitors and Convention Bureau).

Estimated sales of $5.2 million are based on the number of dineLA-specific covers reported by each participating restaurant.

‘It was a great success for us,’ says chef Eric Greenspan of the Foundry on Melrose. ‘We had a full house every night ... And I’ll tell you, it ain’t like that every night. It was a great turnout.’

The next Restaurant Week is scheduled for Jan. 23 to 28 and Jan. 30 to Feb. 4, 2011.

-- Betty Hallock

Daily Dish
Betty Hallock

Betty Hallock is deputy Food editor at the Los Angeles Times. She has co-written four cookbooks, including “Bäco: Vivid Recipes from the Heart of Los Angeles,” “Amá: A Modern Tex-Mex Kitchen” and “Baking at République.” She started her journalism career at the Wall Street Journal and Scientific American in New York, worked on the L.A. Times’ Business desk, and was interim food editor at Los Angeles Magazine. Hallock also helped launch a food and nutrition vertical for wellness app RoundGlass. She’s a graduate of UCLA and New York University.

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