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Celebrated gelato shop Grom to open in Malibu in January

Grom
Grom, the well-loved Italian gelato chain, which arrived in New York City in 2007, has plans to open a Malibu location in January. David Greenwald at Brand X got the scoop on the shop's West Coast expansion plans from Grom USA manager Stefano Ciravegna. Here's an interesting tidbit from the post (click the link above for the full story):

“The major issue that someone has when they come to Los Angeles is the lack of a real center, where people walk,” Ciravegna said. “Like in New York or a street in Europe. When we came to Los Angeles, we were looking for the street traffic and we couldn't find it -- it took us a while to. Then we discovered Malibu and it had a really good sense of a neighborhood, more than other parts of Los Angeles.”

Should the Malibu Grom do well, the chain may move into the rest of the Southland -- to Santa Monica, Ciravegna suggests, or down to San Diego. Because of the company’s emphasis on artisanal quality and ingredients from across the world, expansion will be a slow-churning process.

--Jessica Gelt

Photo: One of Grom's New York locations. Credit: Grom via Brand X

 
Comments () | Archives (4)

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"When we came to Los Angeles, ...we discovered Malibu and it had a really good sense of a neighborhood, more than other parts of Los Angeles.” Obviously they don't know our city. Such arrogance...That's okay, there are other gelaterias in the Southland. Eataly in Gardena has wonderful home made gelato and it won't cost an arm and a leg to buy a few scoops.

'.....Then we discovered Malibu and it had a really good sense of a neighborhood, more than other parts of Los Angeles.”

Yeah Malibu has the 'Patrons' with the kind of money needed to support this type of establishment. I have a feeling that this is not your $1.00 a scoop, (Golden Spoon), type of desert retailer.

Palm Springs has a lively street scene nearly year-round- they could close in August like Europeans and "rittorno al Sorrento."
The best gelati I've had was at the entrance to San Gimignano from a cart- Nocciole and Fior de Latte.

"When we came to Los Angeles, ...we discovered Malibu and it had a really good sense of a neighborhood, more than other parts of Los Angeles.” give me a break...more than other parts of LA? too bad they can't admit they're just following the money.


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