Magnolia Bakery opens on 3rd Street
On hot, hot Saturday (so hot that the frosting on your cupcake might have melted faster than you could say red velvet) the long-awaited Magnolia Bakery opened.
The bakery on the corner of 3rd and Orlando streets is the Los Angeles outpost of a small chain that started in New York’s West Village in 1996 and is credited with starting the cupcake craze. It has been owned by Steve and Tyra Abrams since 2007. The L.A. bakery has been a year in the making, housed in what used to be a neighborhood dry cleaner. “This is a great day for former New Yorkers,” said one customer, who braved an out-the-door line that formed even before the shop opened at noon.
The new bakery is done up in mint green, black-and-white checkered floors, hanging pendant lamps, big ceiling fans (whew) and fresh flowers. In an open work area, employees frosted cupcakes, which come in more than a dozen flavors. The menu also features icebox pies, layer cakes, cheesecakes, cookies, puddings, and brownies, bars and squares.
Over the sweltering weekend, customers came in short shorts, workout gear, even on crutches. One cashier looked up from behind the counter and said, "This line is insane."
But nobody was complaining. There were free samples of banana pudding and red velvet cupcakes.
8389 W. 3rd St., Los Angeles, (323) 951-0636, www.magnoliabakery.com.
-- Betty Hallock
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