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BlackBoard Eats to launch 'Best of BBE' lineup beginning June 3

Nemser BlackBoard Eats, the web-based service that began making waves in the foodie community last fall by offering discounts of up to 40% at a host of popular L.A. restaurants, has come of age. With thousands of subscribers and dozens of discounts under its belt--including 40% off the bill at the Foundry on Melrose; 30% off at Mozza2Go; and 30% off at Church & State--the service is circling back around and implementing a new "Best of BBE" lineup.

Inspired by record traffic at certain restaurants, BBE founder Maggie Nemser has decided to partner with those same popular restaurants for a second time in order to offer fresh discounts to hungry BBE subscribers. Restaurants that will make a second appearance include Jar (whose recent promotion yielded a record $110,724 in earnings to the restaurant), Joe's, Mozza2Go, Street, Akasha and Bashan.

The encore restaurants will be occasionally featured in the regular rotation of deal e-mails under the heading "Best of BBE." Jar is expected to come back around in about 6 months. The program launches on June 3 with Bashan.

"We're excited to launch the [program] because it means our restaurants feel safe with us," says Nemser. "And know that we'll send quality guests their way--people who really care about the dining experience."

--Jessica Gelt

Photo: BBE founder Maggie Nemser at Akasha restaurant. Credit: Stefano Paltera / For The Times

 
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I'm curious: How exactly was that $110,000+ number for Jar calculated? Is that just the total of all the earnings from people using that discount coupon? Or some calculation about margin that takes into account the cost of running the BBE promotion, new customers vs. returning, etc.?

Yes, always interested in the details.


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