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Grab a cup of coffee with Juan Valdez, give Conchita a sugar cube

March 12, 2010 | 10:34 am

Conchita Your eyes are not playing tricks on you.

That is indeed Juan Valdez and his trusted mule, Conchita, wandering the corner of Hollywood and Highland from 10:30 to 12:30 today. 

From the press release, which we couldn't resist, because a cute mule is involved: "That's right...Juan is visiting L A  offering up 100% Colombian Coffee – the smoothest, richest coffee in the world as part of a five-city national tour."

Swing by and get a coffee sample. Bigger prizes await at www.whatsbehindthebest.com, including a shot to win $10,000 and coffee prizes.

If you go there, it's worth watching the latest TV ad unless you've already seen it: The parting shot of Conchita's twitching ears is worth it. (Did they really get her in there? That's gotta be Photoshop, right?)

--Rene Lynch

Photo credit: 100% Columbian Coffee