Junk food is the new Hollywood villain

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Researchers at Dartmouth Medical School analyzed the use of food, beverages and restaurant brands in the top 20 movies for each year from 1996 through 2005. They concluded: ‘Food, beverage, and food retail establishment brands are frequently portrayed in movies, and most of the brand placements are for energy-dense, nutrient-poor foods or product lines. Movies are a potent source of advertising to children, which has been largely overlooked.’

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