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Kiss My Bundt needs to sell 5,000 mini bundts to stay in business

November 20, 2009 |  5:15 pm

Kiss-my-bundt The charming 3rd Street bakery Kiss My Bundt, which we have featured a few times in this blog (since its bundts and cupcakes are so tasty) is in a bit of trouble. Due to the recession and the rising cost of ingredients such as milk, butter, sugar and Belgian chocolate, the little bakery is struggling to stay afloat.

Last week, investor Erin Hill sent out an e-mail saying in part:

Chrysta [Wilson], the owner of the bakery, has been fighting valiantly since things got tough in January, but hasn't been able to build the business fast enough. So it has come down to the next few weeks, in which she has to sell about 5000 mini bundts to raise the money to keep her doors open into the Christmas season, when business will hopefully pick up.

It's surprising news, since the bakery has become a favorite with a lot of dessert-loving people I know and is often mentioned on popular blogs. Wilson even has a "Kiss My Bundt" cookbook coming out over Thanksgiving.

-- Jessica Gelt

Photo: A maple bacon bundt cake from Kiss My Bundt. Credit: Noelle Carter / Los Angeles Times


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