Time for a hoedown! The Knob Creek bourbon shortage is over!
If you're one of the die-hard bourbon drinkers who has been in a desultory mood, or worse, fallen into a deep bourbon-less depression since it was announced in early July that Knob Creek bourbon was going to experience a shortage, you can kick up your heels and rejoice. The Great Knob Creek Bourbon Drought of '09 officially ended today.
Never again will the folks at the Knob Creek distillery make the mistake of underestimating the liquor's popularity. After supplies dried up this summer (the bourbon ages in its cask for nine years) there was nothing to do but wait until the next batch of casks, dating to 2000, matured.
Today that bourbon was released from the barrels in a particularly rousing barrel-dumping ceremony. Next it will be bottled and shipped to a House of Spirits near you. And something tells me that Knob Creek won't be hurting from this little period of panic. A news release mentions that from June through September the Knob Creek website saw a 69% increase in traffic over the same period in the prior year.
Yup, there's nothing like playing hard to get to make a person want to drink you up.
Photo: Bill Newlands, president, Beam Global Spirits & Wine U.S. (right), and Fred Noe, the seventh-generation Beam family distiller (center), preside over the barrel-dumping ceremony. Credit: Brian Bohannon / Associated Press