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Homegirl salsa will be sold at Ralphs downtown starting today

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The Ralphs supermarket downtown starts selling Homegirl salsa today. It’s the salsa made by women in Homeboy Industries’ Homegirl Cafe & Catering job training program, and the move is part of an initiative by Ralphs Grocery Co. to help the L.A. gang-intervention agency learn how to commercialize its products.

In the highly competitive supermarket world, anti-gang agency Homeboy Industries is getting a break. Normally, it would be almost impossible for a start-up food company to even get a meeting to pitch a new product to a major supermarket chain.
This will be the organization’s first venture into a major food retailer. Initially, Ralphs will sell two types of salsa, Homegirl Mango and Homegirl Molita, for $3.99 a pound at the deli counter. There are plans to expand to packaged salsa and hummus in the refrigerated case.

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To read more of Jerry Hirsch’s story on Homegirl salsa, click here.

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