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Veggie Grill to open in West Hollywood on Sept. 29

September 1, 2009 |  2:50 pm

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"One hundred percent plant-based" (read: vegan) the Veggie Grill is scheduled to open its newest restaurant on Sep. 29 in West Hollywood. The fast casual eatery specializes in healthful, vegan versions of California comfort food -- sandwiches, wraps, salads, soups and more -- at a price point of under $10 for every entree.

The menu, which boasts no animal fats, trans-fats or refined sugar, features signature items such as the Santa Fe Crispy Chickin’ Sandwich ($8.95); sweet potato fries seasoned and served with chipotle ranch dressing ($4.25); and the Baja Fiesta Salad with chopped romaine lettuce, papaya, avocado, roasted corn salsa, quinoa, cucumber, cilantro and a ginger-papaya vinaigrette ($8.95).

VeggieGrillWestHollywoodExt There are already three locations, two in Irvine and one in El Segundo. This latest outlet of the growing, Southern California-based mini-chain is at 8000 Sunset, a once-bustling strip mall that suffered after a  Virgin Megastore and a Wolfgang Puck Cafe closed but that has been revitalized by the opening of a Trader Joe's (and to a lesser extent a CB2). It's also convenient for gym bunnies heading upstairs to Crunch.

The venture is the brainchild of Kevin Boylan, once a financier and a senior executive at Drexel Burnham Lambert; T.K. Pillan, who co-founded Guidance Solutions, a firm that designs e-commerce websites; and Ray White, a co-founder and former owner of SoCal vegan restaurant chain Native Foods.

-- Elina Shatkin

Update: A previous version of this post identified the West Hollywood location of Veggie Grill as a franchise. It is independently run. Also, T.K. Pillan was incorrectly identified as the founder of Guidance Solutions. He is the co-founder.

Photos: courtesy of the Veggie Grill

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