The dineLA food truck rolls out with some big names attached
That's not a permanent change of venue, of course. Giraud is one of five well-known Southern California chefs who will be participating in a promotion in advance of dineLA's first fall Restaurant Week, which will begin Oct. 4.
But while Giraud may not be ambitious, that's certainly not the case with dineLA, which hit on the canny idea of tapping into the food truck fad that has taken the city's popular imagination by storm.
Giraud will spend one day on the dineLA truck, which was donated by RoadStoves, the same company that helped the Kogi Korean barbecue taco truck redefine road rage. The other chefs who will cook on wheels and hand out free tastes are Eric Greenspan from the Foundry on Melrose, Jason Johnston from Dakota at the Roosevelt, Walter Eckstein from Lawry's the Prime Rib and John England from downtown's new Rosa Mexicano.
To read the rest of Jessica Gelt's story, click here.
Photo: The chefs are, from left: John England of Rosa Mexicano, Walter Eckstein of Lawry's the Prime Rib, Alain Giraud of Anisette Brasserie, Jason Johnston of Dakota Steakhouse and Eric Greenspan of the Foundry on Melrose, with the dineLA food truck at RoadStoves. Credit: Allen J. Schaben / Los Angeles Times