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Campbell's rolls out lower salt tomato soup

The red-and-white can of Campbell's condensed tomato soup is one of the most popular items sold in a grocery story, trailing only chicken noodle on the soup aisle.Soupclip_image001

So you can be sure that the executives at Campbell Soup Co. were careful and nervous about reformulating this bestseller to remove salt.

"If we don't meet people's taste expectations, no one would buy it," said Juli Mandel Sloves, the company's spokeswoman.

Campbell's rolled out the new tomato soup this week, promising that extensive research and testing found that it tastes very much like the old version.  For more, go to the California Consumer blog.
 
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