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The inside scoop on food in Los Angeles

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Going crazy for goji berries

August 6, 2009 | 10:25 am


Can it be that goji, the supposed legendary miracle fruit of ancient Tibet, is being grown in Dinuba, Calif.?

Nothing is surprising when it comes to this tiny orange berry. Virtually unknown in the United States five years ago, it is now seemingly everywhere -- in martinis, granola, nutritional supplements, even Lindsay Lohan’s tanning spray.

But so far, this much-hyped “superfruit,” so trendy and expensive, is available only in processed form, in imported juices, powders and dried berries; the fresh berries themselves, eagerly sought by aficionados, have been unobtainable in the United States. That may be changing.

-- David Karp


Market Watch: David Karp's weekly look at local farmers markets

Cooking through the seasons: Your guide to buying the freshest produce out there -- and what to do with it once you get it home

Farmersmarketteaser Visit The Times' new interactive database of Southern California farmers markets to explore your local market. We hope you join the conversation, sharing your favorite markets and vendors and helping us make this the most comprehensive resource for local farmers markets.

Photo: David Karp / For The Times