Going crazy for goji berries
Can it be that goji, the supposed legendary miracle fruit of ancient Tibet, is being grown in Dinuba, Calif.?
Nothing is surprising when it comes to this tiny orange berry. Virtually unknown in the United States five years ago, it is now seemingly everywhere -- in martinis, granola, nutritional supplements, even Lindsay Lohan’s tanning spray.
But so far, this much-hyped “superfruit,” so trendy and expensive, is available only in processed form, in imported juices, powders and dried berries; the fresh berries themselves, eagerly sought by aficionados, have been unobtainable in the United States. That may be changing.
-- David Karp
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Photo: David Karp / For The Times