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Bud Light's 'fan can' leaves a bad taste

August 27, 2009 |  9:09 am

Fancan A U.S. official and some colleges are telling the brewer of Bud Light to can it.

Bud Light rolled out a marketing gimmick, "Fan Can," with the beer cans decorated with college team colors in selected markets just as the schools -- and their football teams -- were gearing up for a new season.

But the campaign drew criticism from Janet Evans, a senior attorney with the Federal Trade Commission who oversees alcohol advertising, and from certain colleges because the cans could encourage underage drinking on their campuses.

"We've told them we don't ever want to see a campaign like this again," Evans said Wednesday. "We're concerned about the promotion because it's targeted to college campuses where there are a large number of binge drinkers and underage persons in the audience." Read more in Sports:

Photo caption: Design of the proposed fan cans, which would come in school colors. Photo credit: Associated Press

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