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Bud Light’s ‘fan can’ leaves a bad taste

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A U.S. official and some colleges are telling the brewer of Bud Light to can it.

Bud Light rolled out a marketing gimmick, ‘Fan Can,’ with the beer cans decorated with college team colors in selected markets just as the schools -- and their football teams -- were gearing up for a new season.

But the campaign drew criticism from Janet Evans, a senior attorney with the Federal Trade Commission who oversees alcohol advertising, and from certain colleges because the cans could encourage underage drinking on their campuses.

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‘We’ve told them we don’t ever want to see a campaign like this again,’ Evans said Wednesday. ‘We’re concerned about the promotion because it’s targeted to college campuses where there are a large number of binge drinkers and underage persons in the audience.’ Read more in Sports:

Photo caption: Design of the proposed fan cans, which would come in school colors. Photo credit: Associated Press

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