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All-male 'MEATings': The newest dude fad?

July 29, 2009 |  3:35 pm

SausagesgrillingTrying to cash in on the metrosexual trend while simultaneously exploiting the backlash against it, Man Cave -- apparently, it's a Minneapolis-based company that "empowers the everyday guy to be all that is man" and not a chain of leather bars -- wants to spark the latest bachelor party craze with all-male "meatings." (We'll leave the innuendo up to you.)

Here's how it works. A semi-undercover Man Cave agent attends what seems like a typical, "just us guys" bro-fest. Somewhere between the Beck's pony keg and the fistfuls of beef jerky, he whips out a bunch of shiny new grilling equipment, hoping his fellow dudes are drunk enough to want to buy it. (Nothing goes better with a burger than a sales pitch.)

Ladies have brunched, baby showered, pedicured, massaged and soaked together in spas for decades. Why should one gender have all the fun? Dudes clearly need a testosterone-laced version of the Tupperware party. But one with an unambiguously heterosexual ethos and name. You know ... like Man Cave.

-- Elina Shatkin

Photo: Kirk McKoy / Los Angeles Times

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