Mobile vendors recruited in service of the new film “(500) Days of Summer,” mad tweeting to ensue

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The 21st of June (this Sunday) is the first day of summer, which proved a handy promotional tie-in for the upcoming Fox Searchlight film ‘(500) Days of Summer,’ starring Zooey Deschanel and Joseph Gordon-Levitt. To celebrate this summer synchronicity, Fox Searchlight has recruited a slew of mobile vendors (yes, mobile vendors are HOT these days) to hand out free treats to folks who know to ask for them and where to find them. You’ll also get some sort of promotional item for the film.

Mobile vendors include: Sprinkles Cupcakes, Coolhaus Ice Cream, Kogi, Juice It Up, Coffee Bean & Tea Leaf, Pink’s Hot Dogs, Fiji Water and Red Bull. To search out your free treat, just hop on Twitter and follow @foxsearchlight. Or if you’re not a fan of tweet mania, log on to www.500DaysofSummer.com. The fun (it’ll be kind of like a tweet-treat treasure hunt -- do you think you can race and get a treat from every truck? Wow, the idea just occurred to me, but I totally have better things to do on the first day of summer) begins at 12 p.m. and lasts until the treats and tweets are gone.

-- Jessica Gelt