McDonald's gunning for Starbucks

McDonald's -- never known for a delicate marketing touch -- is about to drop the mother of all campaigns on you, an everywhere-you-look, invade-your-dreams ad campaign in support of its McCafé specialty coffee drinks that will be not so much viral as bubonic. An estimated $100-million mega-buy across TV, Web, radio, print, outdoor and social media, the McCafé push beginning today will be, according to the company, its biggest "menu initiative" since it began serving breakfast in the 1970s.

Personally, I'm diving for the nearest McBomb shelter.

--Dan Neil