Making a run for the Border Grill taco truck
A Border Grill taco truck will be parked tonight at 433 S. Spring St. -- outside the new Ed Hardy store -- from 6 to 10 p.m. selling $2 tacos and $5 quesadillas made with hand-made tortillas. It'll also vend potato rajas, brownies, pomegranate lemonade and more as part of downtown L.A.'s monthly art walk.
Border Grill and Ciudad chef-owner Mary Sue Milliken -- who will be stopping by, along with business partner and fellow chef Susan Feniger -- said the taco truck is a bit of an experiment. But if customers seem to enjoy it, there could be more where it came from.
"We've been thinking about doing something like this for years," said Milliken, adding that there seems to be more of a demand than ever for fresh food on the go -- and not just fast food, mind you, but healthful food served up with convenience and a gourmet twist.
If successful, Milliken said, it opens up a number of new avenues, literally. Under discussion are Border Grill trucks that follow specific routes and make appearances at birthdays, barbecues and other special occasions.
"You see the food scene in New York and D.C., and the Kogi truck here ... we should have just jumped on in when we first thought about it," Milliken said. "But this gives us a chance to take our stuff on the road and dip our toe in the pond and see what happens."
It will be an experiment in more ways than one. Tonight's truck is rented, and will be festooned with Border Grill banners. It will give the chefs an opportunity to mull over the interior possibilities -- just in case they decide to buy one of their own.
"It's an exciting time for food on the go," Milliken said.
-- Rene Lynch
Photo credit: Fran Gealer
--RECENT & RELATED