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Feeding the 1:30 a.m. munchies at Guys and Dolls

April 15, 2009 |  4:24 pm

Guys A new nightlife food trend just might be emerging: making your menu available only to those who order bottle service.

Michael Sutton's new lounge, Guys and Dolls, which is tentatively slated to open May 4, plans to serve food only to big spenders. Since the venue (in the space formerly known as Guy’s) is located next to Jerry’s Famous Deli in West Hollywood, Sutton says he’ll have the restaurant deliver grilled cheese sandwiches to VIP tables at 1:30 a.m. Going the simple route seems like a good departure for Sutton, who co-owned the Lodge, Charcoal, Goa and Memphis with Adolfo Suaya before they closed.

This bit of news comes hot on the heels of learning that Chris Breed's new club, Halo, which opened last Thursday, will make its Cal-Asian menu available only to bottle service customers.

It seems the days when clubbers would plunk down $500 for bottle service — a.k.a. purchasing VIP status — at an A-list club without blinking might be coming to a close. Now that disposable income is harder to come by, some venues have dropped their bottle service prices or, in the case of Apple Lounge, resorted to offering two bottles for the price of one. Throw in a plate of tasty, and maybe club owners can get away with charging a touch more.

Guys and Dolls, by the way, has been made over from an all-black den to a sleek lounge outfitted in a “Porsche blue”-and-gray color scheme, with a cluster of white chandeliers as the focal point in the center of the room — perfect for lighting up Sutton’s coterie of celebrity friends.

— Alexandra Le Tellier

Photo: Guy's nightclub in West Hollywood has been reborn as a hip bar-club that caters to a high-end clientele and requires membership for entry. Credit: Michael Robinson Chavez / Los Angeles Times