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Let's Be Frank hot dog truck comes to the Eastside permanently

January 12, 2009 | 12:45 pm

Suemoore Silverlake Wine happily reports that Sue Moore plans to park her Let's Be Frank Gourmet Hot Dog truck in front of their store every Thursday night (Beginning Jan. 15) from 5 p.m. to 11 p.m.

"Sue came with friends of hers to the store and we had known about her truck," says Randy Clement, co-owner of Silverlake Wine. "So when she wanted to park her truck here about a month and a half ago for a trial run we were thrilled. And people really dug it."

All told Clement says Moore sold nearly 300 of her grass-fed beef hot dogs and brats during the five hours that the truck was open in front of the wine store. Since Moore regularly parks her truck at the Helms Bakery in Culver City and the Otheroom in Venice, she had been looking for a good spot on the Eastside.

"She's going to see how it goes with the Cha Cha Lounge and the Red Lion Tavern," says Clement, indicating that if business picked up Moore might stay open past 11 p.m.

If you've ever driven past the Cha Cha on a busy night you've seen the hordes of tipsy, hungry-looking clientele sucking down cigarettes out front.  Betting that they'd be attracted to an eco-conscious gourmet hot dog truck that charges less than the price of a cocktail for a link with fancy fixings and sources its beef humanely, is like betting that there will be a party in Hollywood on inauguration day.

Adding to the potential customer pool on Thursdays is Silverlake wine, which hosts a tasting featuring artisanal breads and butter from 5 p.m. to 9 p.m. Do you know what perfectly compliments artisanal bread and butter? Grass-fed beef hot dogs.

Let's Be Frank Hot Dog truck in front of Silverlake Wine, 2395 Glendale Blvd., (323) 662-9024. www.letsbefrankdogs.com.

--Jessica Gelt 

Photo of Let's Be Frank in Culver City (not the truck): Annie Wells / Los Angeles Times

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