Let's Be Frank hot dog truck comes to the Eastside permanently

Silverlake Wine happily reports that Sue Moore plans to park her Let's Be Frank Gourmet Hot Dog truck in front of their store every Thursday night (Beginning Jan. 15) from 5 p.m. to 11 p.m.

"Sue came with friends of hers to the store and we had known about her truck," says Randy Clement, co-owner of Silverlake Wine. "So when she wanted to park her truck here about a month and a half ago for a trial run we were thrilled. And people really dug it."

All told Clement says Moore sold nearly 300 of her grass-fed beef hot dogs and brats during the five hours that the truck was open in front of the wine store. Since Moore regularly parks her truck at the Helms Bakery in Culver City and the Otheroom in Venice, she had been looking for a good spot on the Eastside.

"She's going to see how it goes with the Cha Cha Lounge and the Red Lion Tavern," says Clement, indicating that if business picked up Moore might stay open past 11 p.m.

If you've ever driven past the Cha Cha on a busy night you've seen the hordes of tipsy, hungry-looking clientele sucking down cigarettes out front.  Betting that they'd be attracted to an eco-conscious gourmet hot dog truck that charges less than the price of a cocktail for a link with fancy fixings and sources its beef humanely, is like betting that there will be a party in Hollywood on inauguration day.

Adding to the potential customer pool on Thursdays is Silverlake wine, which hosts a tasting featuring artisanal breads and butter from 5 p.m. to 9 p.m. Do you know what perfectly compliments artisanal bread and butter? Grass-fed beef hot dogs.

Let's Be Frank Hot Dog truck in front of Silverlake Wine, 2395 Glendale Blvd., (323) 662-9024. www.letsbefrankdogs.com.

--Jessica Gelt 

Photo of Let's Be Frank in Culver City (not the truck): Annie Wells / Los Angeles Times

Comments

[Scott Mercer]

Silverlake is NOT the "eastside."

This is not my opinion but an objective fact. All streets on the Los Angeles street grid start at First and Main. Gee, isn't that about ONE BLOCK from the Times' building?

Any streets west of Main are labeled "west". Any streets east of Main are labeled "east." Some streets, like Sunset Boulevard, (primary artery in Silver Lake) don't get this labeling because they exist entirely west of the starting point; i.e., there is no Sunset Blvd. east of Main St., and there is no "East Sunset Boulevard." But other streets, like say, Olympic Boulevard, certainly do have two segments, East and West.

[A Real Eastsider]

Shame on you LAT. Any place West of the River is West. Got It!

[Marshall]

As said above. Silverlake is not the Eastside. Eastside is east of downtown, east of the river. Know your city.

[soledadenmasa]

Silver Lake, Echo Park, etc. are NOT the Eastside. I'd expect the L.A. Times to get it right.

[Robert90033]

Silver Lake the "eastside"? If even the L.A. Times has joined to promote that erroneous perspective of our City's sections then how can it truly know our City at all?

[John]

Anything made with beef cannot be eco-friendly. Simply because grass-fed beef is an improvement over industrially produced beef does not make it eco-friendly. Is an H2 eco-friendly because it is more efficient than a Hummer?