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Bars and restaurants are getting toasted by happy hour

January 11, 2009 |  2:45 pm

Happy_hour

Times Staff Writer Jerry Hirsch reports that it might be a sad story for restaurants, but happy hour is getting happier:

As the recession drags on, drinkers such as Luis Romero of Anaheim are gravitating to happy hour -- that late-afternoon period when bars and restaurants sell discounted drinks and food to attract customers during what otherwise would be a slow time.

"You start watching your pennies a bit more," said Romero as he sipped a $3.75 pint of Honey Blond Ale one recent afternoon in the Yard House restaurant at Shoreline Village in Long Beach. Just a few hours later, the same beer would sell for $6.

Typically, alcoholic beverages are recession-resistant, if not immune to economic downturns. This current recession, however, is hurting alcohol sales more than previous slumps have.

Read more here.

Photo credit: Jay L. Clendenin / Los Angeles Times

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