Albertsons to tag products with nutrition information
At a time when consumers are increasingly concerned about what they eat, the owner of Albertsons is launching a wide-ranging nutrition labeling campaign today designed to help shoppers quickly sort out what's more healthful.
But don't expect any labels on big sellers such as cookies, soft drinks, juice or ice cream. The stores are staying away from those nutritional hot potatoes for now.
"We don't have an obligation to be the pizza police," said Jeff Noddle, Supervalu Inc.'s chief executive, "but we do have an obligation to be a conduit of information for consumers who enter our stores and traverse the 30,000 to 40,000 products we sell."
Supervalu, the nation's No. 3 grocer, which also owns Bristol Farms, Jewel-Osco and other chains, has developed what it calls "nutrition iQ," a program that relies on color-coded, easy-to-spot shelf tags, or cards, that front grocery aisles to help shoppers make selections.
Photo credit: Irfan Khan / Los Angeles Times
