'Whopper virgins' to reveal all -- but do you care?

Where will you be when Burger King's big reveal takes place?

You are sitting at your computer monitor, waiting for the results of the "Whopper virgin" taste test, right?

The fast-food chain that is not McDonald's has launched a advertising campaign that takes viewers to a remote region of the world in search of "Whopper virgins" who will decide whether Burger King has the best burger. What do you want to bet that they choose the Whopper?

Check it out for yourself here. What do you think? Will this "documentary" sell a gazillion Whoppers around the globe? Or will it rival Burger King's failed "Where's Herb?" campaign?

--Rene Lynch

UPDATE: An earlier version of this post wrongly said the big reveal would be at 10 a.m.

Comments

[Chee]

When I first saw this, I didn't know what it was. I never heard of Whopper Virgin. Haha. It turned out pretty interesting actually.
*And to all you who was arguing, some of them don't have the healthiest diet.
The Hmong people in Asia don't eat meat as much because it costs so much. Many of them is poor so some only eat vegetables with rice. Some just eat rice with water & pepper with salt - something like that.
& YES, I know this stuff because I myself is Hmong.

[sammyP]

As so often is the case...the comments are more enlightening (and entertaining) than the story.

[Jess]

There’s a funny blog on freedomhaters.org on the Whopper Virgins commercial.

It ties it into Noam Chomsky and how the indigenous people on the commercials will most likely be forced to move to big cities when the fast food chains move in, and have to work for Burger King for a tenth of what American’s make.

Check it out here:

http://freedomhaters.org/content/what-would-noam-chomsky-say-about-burger-kings-whopper-virgin-ad-campaign

[Just Me]

It's an ad campaign and they did a great job doing what they get paid for.

As many of us know, advertisers have to get us to want to look them up now because of DVR's and TIVO.

I love a good burger and Burger King is yummy.

And it seemed the ad was somewhat honest. I mean, the last guy said he preferred seal meat.

All of this being said, I still find this ad campaign problematic.

My unease is caused by the fact that these burger ad visits were most likely the only contact many of these people have had with Americans.

I find it depressing that these "Whopper Virgins" are eventually going to identify Americans with an ad campaign and exploitation.

Sure, at first they're probably thinking, "These nice people came here to cook us food out of the goodness of their hearts."

How are they going to feel when they find out "those nice people" just wanted to profit from them?

I feel sorry for that man who gave up a month of his life making a coat only to give it to an employee of the Burger King Corporation who was only there to make money off of him.

[Jeff Balla]

I'd like to see the official results for Whopper, No Preference, and Big Mac.

[Mike Balonek]

When I saw this commercial, it was cut of by another commercial before it was identified as being a BK-thing...my wife & I thought it was going to be a "Real Meat" or Pork commercial or something...

Villager tries it, and the subtitle says something like "What is this cr@$? This isn't meat!" or "Oh, in USA people eat cats mixed with shoes?" or something, ending with the obligatory "Beef - It's What's For Dinner" or "Pork - the Other White Meat" or something.

Ah well...maybe another time...

[Kitty]

First of all....learn to spell young one. If you are going to bash someone for their personal opinion, do it correctly. Burgers only have one "u" and bite is spelled with an "e" at the end of it. You also forgot the ' in don't. But anyway....I agree with Greg. Why introduce such horrible diet practices to people that otherwise eat healthy? I do like burgers but not so called "fastfood" burgers. I make them at home and they don't give me heartburn like the Whopper and the Big Mac.

[ginger]

I'll be the first to say it: Do you think BK cares that people who think about this find it offensive? Yes, people who read the news and think internationally and with cultural-sensitivity find this offensive and tasteless. That's not BK's market, they lost the intellectual market by serving terrible food. BK ads aren't directed toward the people that won't walk into their store, they're directing their advertising to people who CHOOSE between Mcdonalds and Burger King. Demographically, this means lower/lower-middle class working people who are less educated, busier, and generally minorities. It is not in BK's interest to give a damn what an upper middle class educated white person thinks of their ad campaign, that's not where their profits sit. As I witnessed at a recent Applebee's dinner, the intended demographic thinks these ads are HILARIOUS. Its the same mentality that made "Natives" a freak show attraction in decades past. It's tried and true as appealing and successful. That's the extent of it.

[Brett]

The touted "virgins" are citizens of the People's Republic of China, over 1 billion strong and the world's newest and most lucrative market for all things Western, especially iconic Americana. What happens when an entire nation suddenly adopts the S.A.D. (standard American diet) is nothing short of devastating - culturally, nutritionally, and of greatest concern, environmentally, as ever more land is cleared for cattle ranching to raise the beef that goes into the burgers that Burger King and its ilk are hawking like cigarettes to children. Who suffers the most? Ironically, and not so incidentally, the 'burger virgins" of the world, the subsistence cultures, whose livelihood depends on intact and prosperous ingidenous ecosystems that increased global demand for beef forever seeks to destroy. Burger King, with its "lowest common denominator" advertising and business model, continues to appall.

[Cheng]

Hmm, we don't know. Is the independent group going to take each fast-food chains' professional cooks?

[bu.]

look greg...
shut up
burgurs are good u love em dont play like
u dnt.
the people will bit in love it and be happy.
by the way BK is whats happenin

[Gregory Lane]

I think it is disgusting to feed this poison to people who, in all likelihood have a natural, pure and healthy diet. There is no nutritional value in either the whopper or the big mac, they are salt and grease and wheat chaff with pimple medicine. Even the lettuce, tomato and onion are grown in depleted soil with chemical fertilizers and pesticides. What happens to these innocent people when they do this taste test? Their cholesterol goes up, their blood pressure goes up and they probably vomit, like I feel like doing every time I see and smell this grotesque fast food, and I use the word "food" loosely. Leave these people alone - they don't need heart disease, obesity and diabetes like the stupid Americans who eat this trash.