Hopefully, shoppers will be the big winners in this war
It's on! There's a battle brewing for shoppers' hearts and minds and, not coincidentally, their hard-earned dollars. After months of lying low, the supermarket chain Fresh & Easy is making its move. And its target? Trader Joe's. Read more details here in Times staff writer Jerry Hirsch's story in our Business section. But this is the upshot: Fresh & Easy is going head-to-head with a chain that is beloved in Southern California.
Do you prefer the more modern, airy feel of Fresh & Easy? Or the more eclectic atmosphere at Trader Joe's? Would lower prices help pick a side? Post your comments here.
Me? I can't choose. I shop at both. Fresh & Easy has the best hummus that can be purchased in a store. (Don't even bother arguing with me.) And I always stock up on prepared foods at Trader Joe's for busy weeknights.
— Rene Lynch
