It's time for that rite of summer: The Los Angeles Philharmonic -- anticipating the opening of a new season -- is changing the giant banner that hangs outside the entrance to its administrative offices at Walt Disney Concert Hall.
On Thursday, the orchestra will take down the bold fuchsia sign that for the past year has proclaimed "PASION" and "GUSTAVO" in honor of the 2009-10 debut of maestro Dudamel, its young Venezuelan music director.
In its place will rise 2010-11's golden-hued "LA PHIL. Share the Passion." Both the old and new designs show Dudamel in action. The new one also depicts members of the orchestra.
"Last season's banner introduced Gustavo to the community," says a Phil spokeswoman. "His name was featured prominently and the Spanish word for 'passion' described Gustavo and his energy and his Latino heritage."
This season, now that Dudamel is one of the city's most familiar figures, the Philharmonic "wanted to focus on Gustavo and his connection with the orchestra and the energy they have together and also his connection with the community."
Images of either Dudamel or his predecessor, Esa-Pekka Salonen, have graced Disney Hall since the building opened in 2003, appearing on reinforced-vinyl rectangles made by AmGraph of Ontario. Traditionally, a vertical Philharmonic building banner faces Grand Avenue while a horizontal banner looks out on Hope Street. Last season's horizontal creation --which offers three views of Dudamel conducting the Phil -- will continue to be displayed.