Segerstrom Center's $10 ticket offer is like a box of chocolates
As previously announced, the Segerstrom Center for the Arts plans to celebrate its 25th anniversary season by selling 10,000 tickets to assorted events for just $10, in a discount program dubbed “Access for All.”
With the season looming at the Costa Mesa center -- opening shows include the Emerson String Quartet (Sept. 21), Sonny Rollins (Sept. 25) and the San Francisco Ballet (Sept. 27-Oct. 2) -- some details have emerged.
The promotion follows the Forrest Gump principle (our characterization, not the center's): a la Forrest's mama's vision of life, these discounts are like a box of chocolates -- you never know what you’re gonna get.
Here’s how it works. First you submit your email address via a page on the center’s website (link below).
Then you wait. When the center figures out which tickets to which events it wants to part with for cheap, it’ll send you an email notice, with notices going out every two weeks.
If you like what’s offered, you can use the promotion code in the email to order by phone or online (in which case the 10% fee turns your $10 ticket into an $11 ticket), or save the buck by going to the box office in person. The center anticipates a limit of two or four tickets per buyer.
“We’re still working on some of the details,” including which shows will be discounted, center spokesman Tim Dunn said Thursday, acknowledging that "Access for All" doesn't mean access to all, because not every show or attraction will be included. But the $10 tickets will range across “every discipline, every series,” he said.
The 10,000 tickets are for the center's own presentations. Its three resident companies -- the Pacific Symphony, Philharmonic Society of Orange County and Pacific Chorale -- will kick in some $10 offers of their own via "Access for All."
Some of those heavily discounted seats will be in nice locations, Dunn assured. “It will be throughout the theaters. They won’t all be up in the third tier,” because if that were the case, “it would be hardly exciting.”
So if you like the performing arts (or at least think you might -- reaching newbies is a key reason for the initiative, along with saying "thanks" to established customers), and you like saving money, and you like surprises, and you don't mind sharing your email address with your friendly neighborhood performing arts center -- well, here’s where to access that box of chocolates.
-- Mike Boehm
Photo: Segerstrom Center for the Arts. Credit: Mariah Tauger/Los Angeles Times