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San Francisco Opera says its ‘Ring’ was a box office smash

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The dwarves onstage in San Francisco Opera’s recently concluded performances of Richard Wagner’s “Ring” cycle probably outnumbered empty seats in the 3,148-capacity War Memorial Opera House.

The company announced this week that it sold 99.96% of the seats for 14 performances -– three full renditions of the four-part “Der Ring Des Nibelungen,” plus standalone performances of the two concluding operas, “Siegfried” and “Gotterdammerung.”

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Attendance totaled 44,055 for the so-called “American Ring,” in which director Francesca Zambello transposed Wagner’s rendering of Germanic myths into American historical settings, starting with the Gold Rush. The company said that 18% of the audience came from 46 other states and 21 foreign countries. About one of every 20 San Francisco “Ring”-goers traveled from outside the U.S.

Among other things, the upbeat results may indicate what a difference a year or two can make, especially in turbulent economic times.

Washington National Opera had been scheduled to premiere Zambello’s “Ring” in 2009-10, but within two months of the global economic meltdown of September 2008, the Washington, D.C., company shelved the plan.

Los Angeles Opera went ahead last year with its avant-garde “Ring” directed by Achim Freyer, and company officials cited the poor economy as the primary reason it suffered a $6-million deficit for the three full cycles performed in late spring 2010. L.A. Opera sold about 27,000 tickets for the ‘Ring’ cycles, 73% of capacity in the 3,156-seat Dorothy Chandler Pavilion. Many of those went at deep discounts.

The L.A. “Ring” cost $31 million, while the San Francisco budget was $24.3 million. But L.A. Opera gave 36 performances, compared to 24 up north, making the Bay Area “Ring” only about 9% more expensive on a per-show basis.

Freyer earned $1.15 million during the three years from 2007 to 2010, according to L.A. Opera’s federal tax filings.

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The consequences of mounting its first “Ring” during the poorest economy in L.A. Opera’s 25-year history have included drastically curtailed programming. The season opening in September has 37 performances of six operas, down from a pre-recession peak of 10 operas and 77 performances.

So with a year’s hindsight, was the L.A. “Ring” worth it? “The board recognizes it placed considerable financial stress on the company, but I think the final verdict is that it was a very worthy undertaking and we’re proud to have done it,” Stephen Rountree, L.A. Opera’s chief executive, said Thursday. Subsequent productions have deployed equipment and know-how acquired in staging Freyer’s technically demanding ‘Ring.’

With about $25 million in debt on its books –- substantially covered by donations and pledges already in hand –- L.A. Opera aims to stick with a “very conservative, prudent” production regimen of six operas a season through 2013-14, Rountree said; it will consider adding a seventh production only if the economy and ticket demand brighten.

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-- Mike Boehm

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