'Book of Mormon' sees ticket demand surge, raises prices
Scoring tickets to Broadway's "The Book of Mormon" has been a challenge since the musical began performances in February. Now that the show has won nine Tony Awards, landing a seat for the comedy looks even more daunting.
Advance ticket sales for "Mormon" at the Eugene O'Neill Theatre have reached an estimated $20 million to $30 million, which means many performances are sold out weeks or months in advance. The day after the Tony Awards, producers hiked the price of tickets by $13 for an orchestra and front mezzanine seat, bringing the top non-premium ticket price to $155. (During holiday weekends, a non-premium ticket can go as high as $175.)
For those who have more disposable income at their fingertips, a premium ticket can cost you as much as $477, which gives you a seat in the center section of the orchestra or front-mezzanine sections, or on the aisles.
Broadway watchers have been comparing "Mormon" to "The Producers" and "The Lion King" in terms of popularity. All three musicals have been a success among critics and audiences.
So far, "Mormon" has brought in an estimated $14.9 million, not including advance sales.
-- David Ng
Photo: People gather outside New York's Eugene O'Neill Theatre, where "The Book of Mormon" is playing. Credit: Carolyn Cole / Los Angeles Times