'60 Minutes' story with Morley Safer on Eli Broad to air Sunday [Updated]
Many months in the making, Morley Safer's profile of Eli Broad for "60 Minutes" is scheduled to air this Sunday.
A teaser is already on the CBS website, with a shot of Broad at last year's MOCA gala and the following plug: "Broad sets the standard for philanthropy. He's given away over $2 billion and plans on leaving even more to charity before he dies. But along with the billionaire's name, his advice and oftentimes his control are usually part of the deal."
L.A. Times art critic Christopher Knight was interviewed for the segment. It will be interesting to see who else in the L.A. art world was willing to step up and talk.
--Jori Finkel
Updated, 6:20: CBS News provided a brief excerpt from the story late Thursday. In this exchange, Safer asks Broad about his critics.
Broad: Well, I am a perfectionist, and things I do know something about, I do get involved.
Safer: We’ve talked to a number of people who say that you can turn into a bully?
Broad: I don’t think I am a bully. But on the other hand, I’m not a potted plant either.
Safer: No, I am sure you’re not a potted plant. But these people who say some pretty unkind things about you will not talk publicly. They clearly are scared of you?
Broad: I don’t know why they’re scared of me.
Safer: Well because you’re a rich guy, and therefore a powerful guy, and you’ve got a temper?
Broad: I’ve got strong views on things.
Safer: But even your good friend Frank Gehry says, "Eli can be a real pain in the ass."
Broad: I can understand why Frank could say that, because I am impatient, and patience has its limits.
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Photo: The Broads at home with Jasper Johns' "Flag" from 1967. Licensed by VAGA, New York. From the Eli and Edythe L. Broad Collection, Los Angeles. Credit: Jay L. Clendenin / Los Angeles Times









Safer: But even your good friend Frank Gehry says, "Eli can be a real pain in the ass."
Broad: I can understand why Frank could say that, because I am impatient, and patience has its limits.
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Impatiens thrive as potted plants. They do well within those limits.
Posted by: Cate | April 21, 2011 at 09:11 PM
Eli Broad, like Bill Gates and Warren Buffet, are typical scammer Libs. They put their wealth into a foundation which only requires you spend 5% a year saving their estates from the taxation rates that they want us to pay. You people better wake up and stop these criminal libs with their scams. You are paying for everything they are claiming to donate to by them not paying their fair share of taxes. When you hear any of these punks donating, think why are they really doing it? It's the best investment ever. 30% return on everything and they avoid the death tax. Great deal.....not good people.
Posted by: Fallon OBrien | April 24, 2011 at 05:14 PM
"And then there's his own museum, The Broad. It's still a parking lot right now, but it will eventually hold his $1.6 billion art collection. "How much is this going to cost...something approaching a billion dollars?" Safer asked. "More," Broad said. "
Broad will spend more than $1 billion on a building with his name on it to house his $1.6 billion in "art". $2.6 billion spent on "art". Every year six million children die in Africa from malnutrition before their fifth birthday. That $2.6 billion would pay for a trust fund that would eliminate ALL of that malnutrition and save the lives of those 6 million children.
Art or human lives. Shame on you Eli Broad. Shame on every single person cheerleading Eli Broad. Some day he will have to account for how he spent his life.... and he will need to explain why he valued art over the lives of 6 million children. There is a seat reserved for Eli Broad in the front row of the metropolitan art museum with his name on it..... in hell.
Posted by: Raptured | April 24, 2011 at 06:46 PM